Regional Institute of Wine and Oil

Internationalization Program 2013

The internationalization program drawn up by IRVOS for 2013 was presented at Castello Utveggio in Palermo. A program full of seminars, fairs and tastings which will start at the end of January with the Indian stage, from the 20th to the 27th. presented by the director of the technical-scientific area Lucio Monte, the journalist and curator of foreign relations for the Michele Shah Institute and the Regional Councilor for Agriculture Dario Cartabellotta.

“We started two years ago – begins the Councillor, then General Director of the institution – with internationalization projects. Michele Shah was a little light in the darkness for us who knew how to guide us. Today the results are there, Sicily plays an increasingly important role abroad. A foreign country that now seems closer: a lot has changed and there is still much to change and certainly improve. Proposals are needed to continue a path that I believe is going the right way."

Norway, Asia and Germany will be the stops in February. In March Hong Kong, in April Expovinis in Brazil, in May another stop in Brazil, then London and Germany. In June the Vinexpo in Bordeaux and finally in October Poland, Switzerland and Megavino in Brussels. But not only that, Vinitaly is now imminent and for the occasion, meetings have been organized with emerging markets: China, Japan, Korea, Russia and the USA. Just as there will be no shortage of incomings, "a little penalized last year" according to some producers who attended the event. “Brand Building” is the strategy adopted by Michele Shah for these stages with the foreign market. A strategy that has proven successful so far, but this does not take away from the fact that the meeting that took place gave the opportunity to listen to those who work in the wine world, their difficulties, weak points, and above all the proposals. “Despite the fact that economic resources have suffered cuts – commented Monte – our work continues tirelessly, we are open to proposals, any criticism is constructive for us. We have done a lot and the scenario has changed positively in recent years. We would like to continue in this vein." The confirmation and growth of the Sicilia brand in the world: "this is - according to Shah - what we must carry forward".

Here are the dates:

January: 20-27, India

February: 11, Norway

26-28, WinesSouth Asia

26-28 Stockholm, Copenhagen

March: 2-3pm, Hong Kong

April: 24-26, Expovinis Brazil

May: 7-11, seminars Brazil

9-11pm, UWF London

27-30, Germany Sicily Mediterranean Taste

30-2, Canton Fair My Castle

June: 4-8pm, Vinexpo Bordeaux

October: 5-9, Anuga Colonia 

15, Poland

6-9pm, Megavino Brussels

by the 15th, seminars in Switzerland (Prc Republics)

 

The Institute manages projects financed by European Funds (OCM). For 2013, in addition to the events already planned, the following actions are planned (which can be remodulated based on the new needs of companies):

 

USA

– Vinitaly Tour with n. 2 wine tastings; promotion in the catering sector: we plan to remodulate these two items in favor of promotional actions in collaboration with RF Binder;

 

– Magazine «Tasting Sicily: wine and more», in collaboration with Il Sole 24Ore

 

– Book by Robert Parker

 

– «Chicago Italian Expo» fair

 

 

CHINA

 

– Vinitaly Tour with n. 1 seminar on Sicilian wines

 

– Seminar and workshop in Shanghai

 

– Participation in Top Wine China

 

– Promotion in Northern China

 

 

 

JAPAN AND KOREA

 

– Vinitaly Tour with n. 1 seminar on Sicilian wines

 

– Guided tasting with n industry operators

 

 

 

RUSSIA

 

– Vinitaly Tour with n. 1 seminar

 

 

 

 Incoming

 

– Approximately 2 incoming events are planned, the participants of which will be international importers, distributors, restaurateurs and sommeliers

 

– Two other incoming events will see the participation of foreign press operators

 

– Timing to be defined