10 November 2013
Marketing, training course
A training course to learn how to "attack" the foreign market. This is the aim of the IRVOS project entitled "Let's learn to internationalize ourselves" which will start on November 18th and end in April. A totally online route aimed at Sicilian wine and olive oil producers but also at sector experts.
“The idea is part of the desire, espoused by the organization in recent years – explains the director of IRVOS, Lucio Monte – to promote the quality of our products. We now want to combine this with the ability to understand what the foreign market is asking for and therefore acquire the skills necessary to emerge".
An objective that was appreciated in the Sicilian production panorama so much so as to receive a boom in requests for participation. In fact, thirty-seven wine and oil companies will follow the training course. A path that will take place on an online platform "responding to the work commitments of the participants - explains Sergio Piscitello of the project - who in this way will have full freedom and serenity to be able to access the lessons. A final test will confirm learning and a certificate of participation will also be issued. “Our desire – concludes Monte – is to provide adequate preparation to small and medium-sized Sicilian companies who will then be supported by the Institute itself in participating in international events and fairs where they can put the skills acquired into action”. Three areas will be addressed during the course: “A basic area – specifies Piscitello – which will look at marketing and quality management. An area of research and innovation and finally an economic one”. The collaboration of the young but innovative Irish company gives that something to the project in view of an increasingly international perspective B-Sm@rk Ltd.“We were born with the intention – explains the director Nicola Farronato, of Venetian origin but with international ambitions – to provide a service that could offer producers real-time news on the appreciation of their products in order to intercept precise indications on market trends and consumer mechanics”. A simple like on social media is enough to cross national borders and enter the international market (http://m.wired.it/italianvalley/news/2011/10/06/mysmark-tag-emozionali-contenuti-internet-14772.html). New marketing methodologies that will be addressed during the training course. And participating companies will already have the opportunity to use the MySmark service for free by putting it to the test.
The participating companies:
AGRICOLA NORRITO
AZ. AGRICOLA CIRINNA' VINCENZO
DI GARBO OLIVE GROWING COMPANY
LU TRAPPITU OLEIFICIO
AZ. LA RUSSIA ORGANIC
LIMONIO SAS
VIRAGI' SAS
TERRE DEL MENDOLITO SRL
TORNISIA AGRICULTURAL COMPANIES
OLEIFICIO LA ROCCA & CO SRL
ASS. AGR. ELOIS BEST COOPERATION
THE GOLDEN DROP SCA
CENTONZE COMPANY
SALETTI VINCENZO
IEMOLO ESTATE
SERRA DI MEZZO AGRICULTURAL COMPANY
LANDS OF GRATIA
ROUND TORGO ESTATE
AZ. VITINICOLA TUNA
DISISA SRL AGRICULTURAL COMPANY
SOC. AGRICOLA RIOFAVARA
CANTINE RALLO SPA
FEUDO RAMADDINI soc. agricultural
AZ. AGRICOLA FRANCESCO VALENTI
VACCARO COMPANY
ACATE VALLEY
CANTINA MAREMONTI SAS
CURATOLO ALEXANDRA
FRANCESCO COMPANY
BITETTI FRANCESCO
FIANOBILE SRL
EUDES CELLARS
ARCURI ANTONELLA
GUCCIONE ALESSANDRA
GUCCIONE PAOLA
DE GREGORIO AGRICULTURAL COMPANY
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